
And why we don't pretend to be one of you.
The one pattern across every business: They wait too long to fire people. Not for skills. For character.
Murphy. Parkinson. Dunning-Kruger. Once you see them, you can't unsee them.
Two identical paths diverging in a professional setting—maybe two chairs facing a desk, two folders side by side, or a split-screen concept. Clean, professional. The image should convey the difficulty of choosing between two good options, not bad ones. Muted professional tones.