IT GETS BETTER BY
CHOICE, CHANGE AND ACTION."
Founded by Irina Alexander and supported by COO Jen Hardy, our academy is built on a foundation of authenticity, resilience, and the belief that vulnerability is a strength, not a weakness.
Years ago, if you’d seen Irina, you might have thought she had it all—a thriving business, a life of outward success. But beneath the polished exterior was a deep-seated fear of rejection and a gnawing dissatisfaction. Her journey to neuroscience and NLP wasn’t just about professional growth; it was a quest for healing, balance, and genuine happiness. Irina stripped away the facade and opened her heart, discovering true joy and passion along the way.
Today, Irina brings that same bold vulnerability to her work, inspiring others to shift from surviving to thriving. She has a unique ability to connect with people at their core, helping them uncover the patterns holding them back and guiding them toward meaningful breakthroughs. Whether leading a workshop, delivering a keynote, or coaching one-on-one, Irina’s approach is rooted in empathy and strategic vision.
Her story is a reminder that success isn’t about perfection—it’s about alignment. Irina’s ability to combine her sharp business acumen with her passion for personal growth has positioned her as a trusted partner for leaders and organizations looking to transform their potential into action. She is living proof that real power comes from embracing both strength and vulnerability.
Jen’s journey is a testament to the power of self-love and transformation. Behind the accolades and smiles, she carried the weight of inadequacy, crying alone at night and saying “yes” to everything to be more valuable and fear of rejection. Her wake-up call came during a moment of despair, when she realized the only way forward was to shed the lies she told herself and redefine what power, achievement, and worthiness truly meant.
Today, Jen is a calm, grounded force of clarity and empowerment. Her ability to inspire trust and confidence is unparalleled, making her a sought-after speaker and coach for individuals and teams alike. She has a gift for turning complexity into clarity, breaking down barriers that hold people back and helping them step into their own power with confidence.
Jen’s work is deeply personal and profoundly impactful. She brings an innate understanding of the human experience to every interaction, whether she’s delivering a keynote, leading a team-building workshop, or coaching a leader through their toughest challenges. Her story is one of resilience and authenticity—a powerful example of what it means to rise from the depths of self-doubt and turn pain into purpose.
They weren’t just professional—they were personal. When we first met at an NLP training, we couldn’t have been more different and guarded. But life has a way of breaking down barriers. Over time, we discovered a shared passion for transformation, communication and a deep respect for each other’s strengths.
Our partnership began with raw honesty, tough love, and a commitment to do things differently.
We’ve learned that magic happens when you communicate openly, trust deeply, and embrace each other’s authenticity. This isn’t just about growing a business; it’s about living the change we teach and creating a space where others can do the same.
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